MASCO BATH LAUNCHES CONSUMER-FRIENDLY WEB SITE
MOORESTOWN, N.J. (September 21, 2009) — Masco Bath has launched a new Web site to help professionals and do-it-yourself enthusiasts find the information they need to make better purchasing decisions.

The site, www.mascobath.com, features fluid navigation, technical downloads and stunning photography—all in one easy-to-use location.

“We wanted to give our customers an experience that is as attractive as it is functional,” said Mike Gorman, vice president of marketing for Masco Bath in Moorestown, N.J. “This site not only showcases our products, it gives customers immediate access to the information they need to make a purchase.”

Drawing from three of the leading brands in the business—AquaGlass, ASB and Delta Faucet—the site opens with a gallery look and feel that reflects the upscale nature of the Masco Bath products and shows how they might appear in a customer’s home or project.

Visitors can click on any of the brands to view major categories such as bath and shower ensembles, soaking tubs and whirlpools. They can quickly search the site by product category. Rolling over the thumbnail image will highlight the product in a larger window, providing a description with available colors. Customers can search by keyword or use the advanced function to screen by category, color, width, height, depth and model number. They can also determine where they can buy the products.

For professionals and advanced do-it-yourself customers, installation and specification sheets can be easily downloaded as Adobe Acrobat files. A professionals tab allows contractors to download technical documents for each product from a single page.

The new site also features information about the Masco family of companies including contact information and directions; company innovations; frequently asked questions; environmental policies; and a press room with news pages, tradeshow schedule and photo gallery with downloadable images for the media.

About Masco Bath
The newly created Masco Bath™ unites Aqua Glass® and ASB™ under one umbrella with the shared commitment to design beautiful, safe and functional bathroom products.

Aqua Glass, one of the largest suppliers of bathing fixtures in the country, and ASB, a leader in do-it-yourself bath and shower products, deliver high-quality, innovative products built for the way we live today and in the future.

As a division of Masco Corporation, Masco Bath produces showers, tub showers, soaking tubs, air tubs and whirlpools in a variety of colors and styles along with neo-angle, round and corner entry shower enclosure kits, a vast line of utility sinks and laundry tubs and a full line of bathtub and shower walls.

Delta Faucet Company is the largest U.S. manufacturer of residential and commercial faucets. A unit of Masco Corporation, Delta Faucet manufactures the Delta®, Brizo® and Peerless® faucet brands and holds the number-one marketshare position in the United States.

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